English 
日本語 Location: Tokyo, Japan
Employment Type: Full Time, Hybrid
About Le Creuset
At Le Creuset, every dish begins with a story - and every story begins with people. Since 1925, we’ve brought generations together around the table, transforming everyday meals into cherished memories. Our legacy is built on colour, craft, and a deep passion for innovation - shaped as much by our iconic products as by the people who bring them to life. We’re not just creating cookware; we’re creating moments that last a lifetime. If you’re inspired by heritage, driven by creativity, and ready to shape the future of the kitchen, we’d love to welcome you into our story.
Le Creuset is a global lifestyle brand that brings people together through food and cooking. Japan is a strategic market with over 50 directly operated stores and more than 35 years of brand presence. We continue to invest in Japan for the long term, including our company‑owned Tokyo office, reflecting strong commitment and confidence in the market’s future.
Our culture is professional, collaborative, and rooted in a genuine passion for food. This role offers the opportunity to join a respected global brand at an important stage of growth in Japan, supporting core accounting operations and contributing to a finance team focused on accuracy, control, and continuous improvement.
The Recipe for Success: Role Summary
The Database Marketing Manager is responsible for leveraging customer data across retail and e-commerce channels to design and execute targeted Customer Relationship Management (CRM), database marketing, and customer lifecycle marketing programs that drive engagement, repeat purchase, and customer loyalty. This role will also be a key part of the roll-out of omni-channel for the brand in Japan, helping connect customer journeys more effectively across channels and touchpoints. This role leads database marketing activity across channels such as Email and LINE, owns the development and management of the loyalty program, and plays a key role in strengthening Le Creuset’s omni-channel customer strategy in Japan.
Le Creuset is also in the process of launching a global CRM tool, and this position will play a central role in its local implementation, helping shape the tools, processes, customer journeys, and customer use cases that will support the next phase of CRM development and marketing automation.
We are looking for a hands-on, proactive expert who is excited by the opportunity to build, improve, and help define the future of database marketing at Le Creuset.
Ingredients: Key Responsibilities
1. Database Marketing & Campaign Execution
Plan and execute database marketing campaigns across Email, LINE, and other relevant CRM channels.
Drive customer engagement, conversion, repeat purchase, and long-term loyalty through targeted communication.
Ensure campaigns are practical, measurable, and aligned with brand and commercial priorities.
2. Loyalty Program Management
Design and manage loyalty mechanics, including tiers, benefits, points structures, and member engagement approaches.
Manage the LINE-based loyalty ecosystem and support member growth and retention.
Drive loyalty program performance and customer participation over time.
3. Customer Segmentation & Lifecycle Marketing
Build customer segmentation logic across retail and e-commerce data sources.
Execute lifecycle communication strategies to improve relevance and customer value.
Strengthen the use of customer data to support personalization and retention.
4. CRM Development & Omni-Channel Enablement
Support the rollout of the global CRM platform in Japan.
Define local use cases, customer journeys, data structures, and operational requirements.
Help shape the tools and processes needed to support omni-channel marketing and customer engagement.
Contribute to the development of a more connected customer experience across channels.
5. Data Analysis & Insight
Track campaign, loyalty, and customer database performance.
Provide clear insights and recommendations to improve customer value and marketing effectiveness.
Use data to help guide ongoing optimization and decision-making.
6. Cross-Functional Collaboration
Work closely with Marketing, Retail, Store Managers, E-commerce, IT teams, HQ / APAC stakeholders, and external vendors.
Align database marketing initiatives with wider commercial, customer, and brand priorities.
Support collaboration across functions to ensure consistent and effective execution.
The Perfect Blend:
What We’re Looking For
Required Qualifications
5+ years of experience in CRM, database marketing, customer lifecycle marketing, or marketing automation.
3+ years of experience in retail and e-commerce business environments.
Hands-on experience with Email and LINE campaign execution.
Experience designing and managing loyalty programs.
Experience working with CRM / CDP tools.
Strong analytical capability and confidence using customer data to guide decisions.
Experience in customer segmentation, targeting, personalization, and lifecycle communication.
Native-level Japanese and business-level English.
Strong attention to detail and a customer-centric mindset.
Comfortable working in a fast-paced, cross-functional environment.
Proactive mindset with strong ownership of outcomes.
Demonstrated track record of career stability and commitment.
Preferred Qualifications
Experience supporting CRM transformation or system implementation.
Experience in premium consumer, lifestyle, or retail brands.
Why Join Our Table?
At Le Creuset, you will find your seat at our table, which is as colourful as our cookware and rich in history. Our table is grounded in our values: Passion, Integrity, Excellence, Innovation and Teamwork.
Every talent will add flavor. Every idea brings colour. And every day is a chance to create something that lasts. With the passion you bring, you become part of a timeless legacy, one that brings people together around food, stories, and meaningful shared moments.
What We Offer
The opportunity to join a globally recognized premium brand and a leader in its category.
A financially stable, family-owned business with a demonstrated long-term commitment to Japan and continued investment in the market.
A culture shaped by cooking, food, and shared experiences — professional, warm, and enjoyable, with a shared commitment to bringing joy to our customers through cooking and the memorable moments it creates.
A collaborative and professional workplace where people work closely together and take pride in high standards.
The chance to make a visible contribution by supporting high-quality accounting operations, improving day-to-day processes, and helping the business scale for its next phase of growth in Japan.
Diversity and Inclusion Statement
We welcome applications from all qualified candidates, regardless of gender, age, disability, sexual orientation, religion or belief, marital or civil partnership status, race, ethnic or national origin. We are committed to creating an inclusive workplace where everyone feels valued, respected, and empowered to reach their full potential.